Jessica Gioglio
Author | Speaker | Marketing & Social Media Consultant
My passion? Helping companies tell the stories that matter.
There’s never been a more important time to build deep, long-lasting relationships with your customers. That’s where I come in. My super power is helping companies align their marketing, social media, communications and storytelling efforts to drive new levels of consumer engagement and business growth.
How do I do this?
- Bespoke talks and workshops for companies and conferences
- Consulting across marketing, branding, storytelling, social media, content strategy, crisis and reputation management
- Co-Authoring books, including The Laws of Brand Storytelling and The Power of Visual Storytelling
- Creating tons of FREE content to help you learn, which can be found on my blog and social media channels
My Latest Blog Posts
The Marketer’s Storybook: Algorithms, Outrage, and the Owl
It’s time for another week in the wild world of marketing! This week, outrage translates into sales at American Eagle. Duolingo prices social for impact.
The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules
A cookie brand accidentally renamed itself “Ryan” on TikTok. The Olympics sold venue naming rights for the first time. Levi’s is betting on cowboy fashion
The New Rules of Brand Storytelling That Inspire and Connect
Discover the new rules of brand storytelling that inspire and connect. In this keynote recap, Jessica Gioglio shares case studies, strategies, and insights from global brands to help marketers create stories that spark emotion, build loyalty, and stand out in today’s competitive landscape.
The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
This week, The Marketer’s Storybook covers cultural moments and creativity that you cannot afford to miss including how companies reacted to America’s “royal” engagement, the perils of heritage rebrands, plus campaigns showcasing humor, slow living, and even audio storytelling.
How Brands Won Big on Taylor Swift’s Engagement Day
Taylor Swift and Travis Kelce’s engagement didn’t just break the internet — it set a new record for real-time marketing brilliance. From LEGO to Starbucks, brands raced to join the conversation with wit, speed, and authenticity. Here are 13 of the most creative brand reactions — and the lessons marketers can take away for their own campaigns.
The Marketer’s Storybook: When Brands Break Rules (and Sometimes Themselves)
AI scam farms are using deepfakes to run billion-dollar fraud rings. Pine-Sol is turning floor cleaner into TikTok chaos. Heinz wants you to drink ketchup.
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All text is copyright of Jessica Gioglio and With Savvy Media & Marketing LTD 2006 – 2025.