This week’s stories feel like a referendum on what marketing is becoming in an AI-mediated, attention-starved world. Some brands are chasing the next hot narrative at almost any cost. Others are doubling down on clarity, craft, and credibility. The common thread is not technology itself. It is the growing battle over who gets seen, who
This week’s stories reveal a marketing environment that feels looser on the surface but more disciplined underneath. Brands are getting weirder, funnier, and more visually inventive, yet the strongest work is still anchored in something solid: a clear behavioral truth, a sharp cultural read, or a seamless path from attention to action. You can see
I recently had the pleasure of joining my dear friend Justin Obey on his podcast, Return on Reputation, for a conversation that felt both timely and full circle. Justin and I go back to the early days of his first company, Social Boston Sports, when I was helping him think through PR, media outreach, and
This week’s stories point to a structural shift in how marketing creates value. Brands are no longer operating in channels or campaigns. They are building systems where storytelling, commerce, and customer experience are tightly integrated. From Procter & Gamble and Crocs turning products into episodic entertainment, to TikTok collapsing the funnel into a single environment,
The signals shaping marketing right now are not coming from a single place. They are emerging from culture, technology, labor models, and leadership expectations all at once. Costco continues to prove that strong culture compounds commercial performance. New data shows Fortune 500 CMOs assembling modular freelance teams to increase speed and output. LinkedIn is rapidly