I recently had the pleasure of speaking at the Creator Economy Conference Denmark in Copenhagen, and one thing became very clear throughout the day: the creator economy is entering a much more mature phase. A few years ago, most conversations around influencer marketing centered around reach, impressions, follower counts, and finding the “right” creator. Those
Every year on May fourth, social media is filled with posts for Star Wars Day. The Star Wars franchise remains one of the most enduring examples of powerful storytelling. Decades later, the Star Wars characters, narratives, and themes continue to resonate across generations, channels, and formats. That level of consistency and emotional connection is exactly
This week’s stories feel like a referendum on what marketing is becoming in an AI-mediated, attention-starved world. Some brands are chasing the next hot narrative at almost any cost. Others are doubling down on clarity, craft, and credibility. The common thread is not technology itself. It is the growing battle over who gets seen, who
This week’s stories reveal a marketing environment that feels looser on the surface but more disciplined underneath. Brands are getting weirder, funnier, and more visually inventive, yet the strongest work is still anchored in something solid: a clear behavioral truth, a sharp cultural read, or a seamless path from attention to action. You can see
I recently had the pleasure of joining my dear friend Justin Obey on his podcast, Return on Reputation, for a conversation that felt both timely and full circle. Justin and I go back to the early days of his first company, Social Boston Sports, when I was helping him think through PR, media outreach, and