As Halloween swept across 2024 with all its eerie excitement, several brands mixed tricks, treats, and a pinch of fright to captivate consumers, showing us that there’s real magic in storytelling. Here’s a look at seven Halloween campaigns of 2024 that caught my eye and the clever takeaways you can use to craft your own
I am thrilled to announce that our audiobook for The Laws of Brand Storytelling has been recognized by Book Authority as one of the 20 Best Branding Audiobooks of All Time. This accolade is a testament to the impact our work has had on the world of branding and marketing, and we couldn’t be more
In celebration of International Women’s Day on Friday, March 8, I believe one of the most powerful things we can do as women is to share our stories. Stories allow us to connect and learn from one another in an unparalleled way that is more memorable than sharing facts and data points. Through storytelling, we
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
Every brand has a story. Yours might be related to your company’s mission, values or personality. Whether it’s motivating customers to achieve something amazing, helping people to solve problems, inspiring customers to join you in tackling important issues, every company’s story is different and deeply personalized to that organization. No matter what your brand’s story