During a recent flight with KLM, I was pleasantly surprised to enjoy a piece of cake in-flight and even more excited to discover the story behind it. Printed inside of the box was a little story sharing that it was a traditional Dutch cake baked in the old town of Spakenburg from a recipe that has
Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions, and emotions to life in a powerful, memorable way. However, as time, technology and consumers have evolved, how do companies tell stories that resonate today? Follow these five tips to jumpstart your
Sometimes, a little competitive banter goes a long way—especially when the Royal Family and Obamas are involved. To promote the upcoming Invictus Games, both famous families came together through the magic of social media to raise awareness with a generous helping of friendly banter. It all started with The First Lady, Michelle Obama, who took
Like most women in commercials, I like to start each morning by doing yoga in designer sportswear, journaling in a fancy notebook, followed by eating a wholesome, farm fresh breakfast. Naturally, I have loads and loads of free time, can carefully select the perfect outfit, and artfully style my hair and makeup. Because, you know,
Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Designed for