How much should you experiment with your content? In this Productivity Mastery podcast episode with Stoyan Yankov, I share why companies should allocate a percentage of their content calendar to experimental content and embrace a “test, learn, optimize, repeat” process. Sounds simple, yet so many companies “set it and forget it” with their content or
A sign of normalcy in a post COVID-19 world is that new billboard ads are returning to the London Underground, aka the Tube. During the pandemic, all billboard advertising was halted, resulting in the city of London taking over many of the Tube billboards to spread messages of hope and safety awareness. So, now that
I work with companies and individuals that are looking to be better storytellers. In some cases, I’m brought in with a brief around fixing a perception issue or projecting a specific image of the brand. The hope? That a story or a series of stories will magically make the issue or problem go away. Here’s
Exciting news! Ekaterina Walter and I will host a special session on brand storytelling with McGraw-Hill Latinoamérica on September 1, 2021 at Noon Mexico City time. For people not in Mexico City, that’s 1pm EST, 10am PST and 6pm GMT. The session will be virtual, hosted on Zoom. We will speak in English. RSVP here:
With each passing year, April Fool’s Day presents a challenge and opportunity for companies. While April Fools may not be for every company out there, there are some companies who surprise and delight us each year. Inspired by some of my favorite pranks of all time, here are 15 examples of companies that almost tricked us—in a