Ekaterina Walter and I have exciting news – The Laws of Brand Storytelling is coming out in Spanish! We are celebrating the launch with a virtual event with McGraw Hill Latinoamérica on October 22 at Noon Mexico City time (6 pm GMT, 1 pm EST, 10 am PST). During the event, we will share the inspiration behind the
With Hubspot’s INBOUND happening this week, I am nostalgic for the many times I spoke at and attended the event. Before I moved to London, I lived in Boston for 15 years, and INBOUND was my annual ‘hometown’ event to look forward to. This meant that so many of my industry friends would be traveling
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
Travel has always been a big passion of mine, personally and professionally. During a time when we cannot travel, I’m finally going through the many SD cards that I filled while traveling to teach myself how to edit and create travel videos for YouTube. While I’m definitely not the best video editor, the process has
I am a proud Bentley University alumni, class of 2005. My years at Bentley were transformative years, where I made lifelong friends, learned so much about myself, and built a strong academic foundation in marketing and communications. During COVID-19, Bentley University has been bringing in fantastic guest speakers virtually and asked if I would host