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What World Book Day Means To Me As An Author & Avid Reader

Blog

Today is World Book Day! Did you know that World Book Day is designated by UNESCO as a worldwide celebration of books and reading? Or that World Book Day is marked in over 100 countries around the globe? Now you do. World Book Day is special for me on many levels. Today, I am the

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This Week In Marketing: February 28, 2021

Blog

Welcome to another weekly roundup! This week, I’ve got a great mix for you across tech, social platform and marketing campaign news. On the tech front, we’ve got a follow-up on policy issues around paying for news coverage, Spotify’s new audio ad solutions, a look at the new app Dispo, and more. For social platforms,

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This Week In Marketing : February 21, 2021

Blog

This week, policy and payment issues among the tech heavyweights dominated the headlines. Microsoft threw down the gauntlet, advocating for Bing, Google and Facebook to pay publishers to use news coverage in search engines and social networks. Meanwhile, a slew of anti-monolopy legislation against Apple’s App Store and the Google Play Stores are underway in

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This Week in Marketing: February 14, 2021

Blog

Are you feeling the love this week? Typically the week of Valentine’s Day is filled with warm and fuzzy brand campaigns, but in a strange twist of marketing fate, there has been a lot of roasting and trolling! This week, we’re delving into some epic trolling from Wheetabix and Wendy’s. Other notable stories include Instagram’s

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This Week In Marketing: February 7, 2021

Blog

A big thank you for those who are enjoying this weekly news roundup! I was asked if I could send this out in an actual newsletter format, which is something I am exploring. However, in the interim you can subscribe to my posts on both Medium and my blog. Now that we’ve covered some household

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The Power of Visual Storytelling

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  • Why Brand Storytelling Is Critical for eCommerce Growth
  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands
  • The Marketer’s Storybook: The Uncanny Era, Affordable Masterpieces, and Marketing’s Trust Tax
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