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What I’m Reading, Watching & Listening To: January 31, 2021

Blog

What a week! Between the fascinating twists and turns of the market, to Andressen Horowitz launching a news outlet, Clubhouse’s raise of $100 million, I’m going to share my hot takes and the top stories of the week across tech, startups and marketing to help you learn something new. Ready to dive in? News Articles

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What I’m Reading, Watching & Listening To: January 23, 2021

Blog

As someone who considers herself to be a lifelong learner, I consume a lot of content each week about business, marketing, tech, startups, world news, and more. As such, I wanted to start a new weekly post series sharing the most interesting podcasts, news articles, blog posts, videos, and more, that I discovered over the

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The Laws of Brand Storytelling Is Coming Out In Spanish! Las Leyes De La Marca El Storytelling

Blog

Ekaterina Walter and I have exciting news – The Laws of Brand Storytelling is coming out in Spanish! We are celebrating the launch with a virtual event with McGraw Hill Latinoamérica on October 22 at Noon Mexico City time (6 pm GMT, 1 pm EST, 10 am PST). During the event, we will share the inspiration behind the

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Memories Of Speaking At INBOUND

Blog / Speaking Engagements

With Hubspot’s INBOUND happening this week, I am nostalgic for the many times I spoke at and attended the event. Before I moved to London, I lived in Boston for 15 years, and INBOUND was my annual ‘hometown’ event to look forward to. This meant that so many of my industry friends would be traveling

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3 Inspiring Examples of Brand Storytelling

Blog

We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand

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The Power of Visual Storytelling

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  • Why Brand Storytelling Is Critical for eCommerce Growth
  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands
  • The Marketer’s Storybook: The Uncanny Era, Affordable Masterpieces, and Marketing’s Trust Tax
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