It’s one thing to send a cease and desist. However, it’s another to do so with creative flair! This is precisely what happened when TripAdvisor’s Legal team realized the company was incorrectly listed as a sponsor for the Boston Straight Pride Parade. Instead of simply defaulting to a standard cease and desist, the company decided
Writing books is such a labor of love. We poured SO much love, time, energy and awesome insights into our book, The Laws of Brand Storytelling. In this video, I captured the moment as the very first copies of our book arrived in London. I also share a few facts about the book that we
Writing books is a labor of love. Every piece of feedback, every review, every direct message from a reader means the world to me. So, imagine my delight to see that The Laws of Brand Storytelling has been recognized by BookAuthority as one of the Best New Storytelling Books To Read In 2019!? It’s such
“Even when it’s not pretty or perfect. Even when it’s more real than you want it to be. Your story is what you have, what you will always have. It is something to own.” ― Michelle Obama I could not have written this better myself, Michelle Obama! Whether you’re an individual or a company, I
During a recent flight with KLM, I was pleasantly surprised to enjoy a piece of cake in-flight and even more excited to discover the story behind it. Printed inside of the box was a little story sharing that it was a traditional Dutch cake baked in the old town of Spakenburg from a recipe that has