New podcast alert! Ekaterina and I joined the fabulous Kerry O’Shea Gorgone on The Marketing Smarts Podcast to share our top insights on our book, The Laws of Brand Storytelling. On the episode, we covered the following topics: Why storytelling encompasses your entire brand experience Why storytelling can be leveraged across every department – and
How do you find and tell the right stories? I believe that everyone and every company has a story to tell. I was delighted to share my insights on the importance of storytelling on The Boiling Point Podcast with Greg Hemmings and Dave Veale. In the podcast, we explore the topic of brand storytelling, plus offer insights
It’s one thing to send a cease and desist. However, it’s another to do so with creative flair! This is precisely what happened when TripAdvisor’s Legal team realized the company was incorrectly listed as a sponsor for the Boston Straight Pride Parade. Instead of simply defaulting to a standard cease and desist, the company decided
Writing books is such a labor of love. We poured SO much love, time, energy and awesome insights into our book, The Laws of Brand Storytelling. In this video, I captured the moment as the very first copies of our book arrived in London. I also share a few facts about the book that we
Writing books is a labor of love. Every piece of feedback, every review, every direct message from a reader means the world to me. So, imagine my delight to see that The Laws of Brand Storytelling has been recognized by BookAuthority as one of the Best New Storytelling Books To Read In 2019!? It’s such