When it comes to weaving culture and craft into storytelling, Dior’s latest show in Scotland offers a beautiful example. In their latest documentary, Dior in Scotland, the luxury fashion house offers an intimate look at the creative journey behind Maria Grazia Chiuri’s 2025 Cruise Collection. Set against the rugged beauty of Scotland’s landscapes and inspired
KFC Canada is serving up a holiday treat that goes beyond its iconic chicken buckets. This season, they’ve transformed bucket lids into playable vinyl records. Yes, you read that right – Kentucky Fried Carols is a nostalgic, finger-lickin’-good twist on holiday cheer. It’s a limited-edition collectible that marries food, music, and festive fun in a
Happy Holidays, Storytellers! 🎄
Thank you for the incredible response to my first newsletter – I’m thrilled to share that over 500 people have subscribed since its launch! Let’s dive into the stories making waves in marketing this week – and the takeaways you can apply to your brand storytelling.
Once upon a time, I ran a newsletter called The Week In Marketing, which had a loyal readership but I felt lacked a bit of direction. So as the famous saying goes – every great story deserves a rewrite. After months of planning, I’m thrilled to introduce The Marketer’s Storybook!
As Halloween swept across 2024 with all its eerie excitement, several brands mixed tricks, treats, and a pinch of fright to captivate consumers, showing us that there’s real magic in storytelling. Here’s a look at seven Halloween campaigns of 2024 that caught my eye and the clever takeaways you can use to craft your own