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The Unexpected Side of Harvey Nichols

Blog

Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app, of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people

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How to Leverage the Magic of Content Personalization At Scale

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“Dragons, unicorns, rabbits in top hats… there used to be loads of magic in the world. Now we’re on a mission to bring it back – and to make millions of children around the world more curious, clever and kind. How? By combining the power of amazing stories, with the possibilities of technology, to create

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How Walgreens Triple Its Website Referral Traffic with Pinterest

Blog

Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more, there seems to be

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3 Inspirational Social Media Campaigns to Empower Women

Blog

As the eyes of the social media world descend upon the Cannes Lions Grand Prix this year, there’s an interesting trend. From Under Armour to P&G and Sport England, many of the award-winning campaigns from Cannes Lions sought to inspire women and start movements. So how did they do it? Read on. Under Armour’s “I

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How JetBlue Puts The Customer Experience First

Blog

As part of JetBlue’s mission to inspire humanity at every touch point, the company recently took a unique approach to activating an interactive storefront display in New York City. On the outside, people saw what looked like an interactive holographic display with options to learn more about JetBlue’s offerings with pre-recorded answers from a JetBlue

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