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What a Quirky British Holiday Teaches Us About The Power of Trending Topics

Blog

Working in social media over the years, I thought I had a handle on wacky holiday occasions and memes. That is, until I moved to London and was introduced to #EdBallsDay. Morning all and Happy Ed Balls Day. Just spotted this at Balham. #EdBallsDay pic.twitter.com/rN6Rm5fiQN — Andy Lang (@HRH_Duke_of_Url) April 28, 2015 So, what exactly

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Speaking Engagement: LinkedIn Finance Connect in New York City

Blog / Speaking Engagements

A big thank you to LinkedIn Finance Connect in New York City for having me as a speaker! While my talks often feature a range of companies and industries, I was excited for the opportunity to delve deeper into best practices in content marketing for financial companies. Financial companies, like their counterparts in other industries,

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How Ikea Singapore Brings Humor To Community Management

Blog

I’ve said it before, and I’ll say it again: Community managers have a challenging job. They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the

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Inside Stuart Weitzman’s Cinemagraph Storytelling Campaign on Instagram and Facebook

Blog

Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their

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How An Interactive Mt. Everest Infographic Is Enhancing The Washington Post’s Reader Experience

Blog

Ever wondered what it would be like to climb Mt. Everest? Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices

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