Oh, SXSW. One of my favorite annual events for connecting and sharing best practices with industry friends. Here are a few photo highlights from the event! Mophie was one of the highlights at SXSW this year. Read my post on how they rescued SXSWers running low on battery in an extremely clever way. It was
What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people
While a reported 34.6 million people tuned into The Oscars, another highly anticipated ‘real-time marketing’ red carpet event of sorts was happening simultaneously on social media. From powerful messages, to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. #EverythingIsAwesome at the
While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test
According to Nike, “Data means nothing if you don’t do something with it.” Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike