Sometimes you have to borrow from the past to drive innovation. Such was the case with Forever 21’s innovative new Thread Screen campaign, which takes an unlikely object—spools of thread—and re-imagines them in a futuristic way. True to its name, the Thread Screen was developed by Breakfast NY for Forever 21 and uses 6,400 mechanical
On July 17th, companies small and large came together to celebrate what’s become a mainstay in our digital communications: the emoji. Developed between 1998 and 1999 by Shigetaka Kurita, emojis were first added to smartphones in 2001 and quickly rose in popularity due to their ability to communicate items and emotions in a simple, cartoon-like
Love freebies? You’re not alone. In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app, of course. What’s unique about this video is the use of real-life footage. It’s not surprising that people
“Dragons, unicorns, rabbits in top hats… there used to be loads of magic in the world. Now we’re on a mission to bring it back – and to make millions of children around the world more curious, clever and kind. How? By combining the power of amazing stories, with the possibilities of technology, to create
Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more, there seems to be