Instead of being fashionably late, why not lead the pack? This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their
Ever wondered what it would be like to climb Mt. Everest? Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices
Ah, April Fools’ day. The day where brands flex their creative muscles, all in the name of a good “gotcha.” While this year’s roundups presented quite a few entertaining jokes, some were so unique, they just might have a shot turning from prank to possible. Google Maps Hides Pac-Man in Locations Around the World Who
March 20th, 2015 marked Europe’s largest solar eclipse since 1999, with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home and digital. Suffice to say, the thoughtful approach shone
The best nights happen when you’re least expecting them. Such was the case when I was in NYC recently. A friend asked me to join him at the NY Auto Week Mercedes-Benz and smart USA party. Between the new cars showed, delicious food and interesting guests, it was a fantastic time. Here are photo highlights