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How Mophie Saved the Day at SXSW

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If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need. Dubbed

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How Organic Valley Plans to Save the Bros

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Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. He’s also the star of Organic Valley’s new campaign, Save The Bros. Yes, you read that correctly: Organic Valley and The Bros. The mission? To save these

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Highlights From SXSW 2015

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Oh, SXSW. One of my favorite annual events for connecting and sharing best practices with industry friends. Here are a few photo highlights from the event! Mophie was one of the highlights at SXSW this year. Read my post on how they rescued SXSWers running low on battery in an extremely clever way. It was

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How Converse Uses Creativity and Self-Expression To Build Its Community

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What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people

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5 Brands Who Rocked the Social Media Red Carpet During the Oscars

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While a reported 34.6 million people tuned into The Oscars, another highly anticipated ‘real-time marketing’ red carpet event of sorts was happening simultaneously on social media. From powerful messages, to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. #EverythingIsAwesome at the

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