What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. Open-ended, simple and to the point, Indiana University Athletics would soon find out that sometimes a simple question can generate answers compelling enough to script
Pretend for a moment that you’re Taylor Swift, a megastar with a highly anticipated new album. You have more than your fair share of opportunities to generate buzz and publicity for your new album. Life is good, right? For most celebrities, yes. But, not Taylor Swift. If you’re Taylor Swift you’ve got to go beyond
With Halloween on the horizon, it’s no surprise that marketers are embracing their ghoulish side. One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. To enter, fans are challenged with creating an original Instagram video inspired by a
Imagine this: You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action. Interesting, right? It gets better. To fully experience the
Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Created by artist and designer Christoph Niemann, the GIF cover was inspired by the beauty of New York City in the rain. While other publishers