This post originally appeared on Convince&Convert.com. Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” From spray-on yoga pants from Lululemon and Pledge, to renting out your desk on Airbnb and even DIY toupee accessories from Modcloth, this year’s good natured fun was
This post originally appeared on Convince&Convert.com. Picture this: you’re waiting for the bus and in the middle of a busy London street and a tiger walks right up to the bus stop window and stares you down. What would you do? You’d probably start to panic, right? Maybe consider making a run for it? Then,
This post originally appeared on Convince&Convert.com. St. Patrick’s Day may have passed, but this public service announcement from the Dublin Airport is too good not to share. Leading up to St. Patrick’s Day, the airport went on a mission to ensure the country’s beloved holiday was being referred to correctly. Why, you ask? Turns out,
While you may know me from my ongoing social media columns or conference talks, I’m excited to share a new book I co-authored with Ekaterina Walter called The Power of Visual Storytelling. The concept of the book emerged when one of Ekaterina’s posts on the rise of visual social media went viral. But the idea
This post originally appeared on Convince&Convert.com. When it comes to life’s fun events, cleaning up doesn’t have to feel like a chore. Inspired by the fun people can have making messes, Glad recently launched its #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in