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Social Media: The BBC Experiments With Video News Coverage on Instagram

Blog

This post originally appeared on Convince&Convert.com. Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both

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Social Media: 5 Creative Examples of Selfies as Social Media Content

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This post originally appeared on Convince&Convert.com. Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year, the term is now ubiquitous among social media users.1 But,

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Social Media: Are You Getting The Most Out of Your Video Content?

Blog

This post originally appeared on Convince&Convert.com. The popularity and variety of video platforms provides a prime opportunity to reach a large number of people and leave a lasting impression. But, what’s the secret sauce or winning formula for successful video content? There’s no shortage of content, opinions and tips on this subject. Google, “how to

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Social Media: Innocent’s Daring Holiday Social Media Content

Blog

This post originally appeared on Convince&Convert.com. Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks, a wholesome smoothie, juice and veggie

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Social Media: Target Dabbles in Curated eCommerce with “Awesome Shop”

Blog

This post originally apeared on Convince&Convert.com. ‘Tis the season for shopping and gift giving. Just in time for the peak holiday shopping rush, Target is introducing a smarter, real-time shopping experience with its new “Awesome Shop.” Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data

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