This week’s issue is a tour of how brands win by matching story to setting. Duolingo turns a mascot into retail theater in Tokyo. LinkedIn rides the Wrapped wave and discovers the emotional risk of year-end scorecards. Instagram signals a shift from polished feeds to raw signals in an AI-saturated world. Louis Vuitton proves how
I don’t tend to measure years by how busy they were. I measure them by what changed. How my thinking evolved. Where my energy shifted. What I stopped tolerating. What became clearer than ever. 2025 sharpened my point of view. It reinforced what I believe about storytelling, leadership, and growth. It pushed me into bigger
With every year, marketing becomes bolder and more creative, pushing the limits on what’s possible. Across hundreds of stories featured in The Marketer’s Storybook newsletter, a clear pattern emerged: the brands that won didn’t just dazzle us with innovative campaigns and creative, they told better stories. Stories rooted in culture. Stories shaped by creators. Stories
Boots puts pharmacists on standby in cafés and parks. Bradley Cooper defends football’s honor with a wink. A nine-year-old’s drawing powers a global creativity chain. Nike asks a hard question and hands athletes a simple next step. This week’s newsletter is about simple marketing ideas paired with serious distribution and proof that shows up on
It’s time for another week in the wild world of marketing! This week, outrage translates into sales at American Eagle. Duolingo prices social for impact. Facebook bets on nostalgia by reintroducing the infamous poke. The fashion world paid tribute to Giorgio Armani, while YouTube quietly touched creators’ videos without telling them, and a look at