Social Media: General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

This post originally appeared on Convince&Convert.com. Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal

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Social Media: A Social Media Customer Service Win From @DeltaAssist

This post originally appeared on Convince&Convert.com. Moments of greatness often come when we least expect it. Especially when travel and flight delays are involved. I recently found myself in a situation where an international flight delay meant that I would miss my connection. While normally not a big deal, my “bright idea” of maximizing my

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Social Media: The TODAY Show Celebrates 100K Followers on Pinterest

This post originally appeared on Convince&Convert.com. From Facebook, to Twitter, Google+, Instagram and YouTube, companies continue to showcase a variety of creative ways to celebrate milestones across their social media sites. While not as common, Pinterest also offers a unique visual opportunity to celebrate a milestone. A creative example can be found courtesy of TODAY,

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