When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional printed annual report for Instagram as a sustainability meets storytelling initiative. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. Packed full of the stats, financial figures and even a welcome note
This post originally appeared on Convince&Convert.com. Even the Dos Equis spokesman, the Most Interesting Man in the World, has the occasional “Cinco de Lemma.” When faced with the prospect of a Sunday Cinco de Mayo, the Most Interesting Man didn’t get upset or flustered – he simply decided to arrive fashionably early and extend the
This post originally appeared on the Convince&Convert blog. File this one under, “oh no they didn’t!” In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account.
This post originally appeared on Convince&Convert.com. On Monday, April 15, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. While many companies
This post originally appeared on Convince&Convert.com. Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. While many brands showcased their support, Smirnoff stood out in a sea and red and white with a simple, yet meaningful Facebook post: Featuring a mix of