This post originally appeared on Convince&Convert. At first glance, Cadbury’s recent Google+ post featuring a pile of their delicious Dairy Milk candy seems like taking the easy way out when it comes to social media content. Who wouldn’t want to +1 a massive pile of chocolate? However, if you dig a little deeper, you’ll realize
This post originally appeared on convinceandconvert.com. When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift
This post originally appeared on convinceandconvert.com. This post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet powerful visual imagery, don’t ruin the impact of the photo with a lengthy caption. Simply let the photo speak for itself with a clever, brief
This post originally appeared on convinceandconvert.com. While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New
Editor’s Note: This post originally appeared on convinceandconvert.com. Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on