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Social Media: The Boston Red Sox and New England Patriots Spark a Snowstorm of Engagement

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This post originally appeared on convinceandconvert.com. While it’s no secret that New England sees its share of snow during the winter, it’s rare to see a blizzard with the magnitude of Nemo. Knowing that their fan’s interest and attention would revolve around the weather, two Boston-area sports teams, the Boston Red Sox and the New

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Social Media: Oreo “Cremes” the Big Game

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Editor’s Note: This post originally appeared on convinceandconvert.com. Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on

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Social Media: The Dreaded Plaque Talk Sparks Facebook Engagement

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Editor’s Note: This post originally appeared in convinceandconvert.com. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see in their Facebook newsfeed, this post from Crest is a great example of how to cultivate engagement around dynamic imagery. The child’s facial expression in the photo

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Social Media Content Inspiration: Nike Snowboarding

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Looking for social media content inspiration? Look no further than Nike Snowboarding’s ability to take fans behind the scenes. This image is both stunning and unique. Look closely at Nike Snowboarding’s Instagram channel and you’ll see that they curate an inspirational lifestyle story, both with amazing images of professional snowboarders and behind-the-scenes content from events.

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Recipe: Asian Spiced Pork Tenderloin Tacos

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Shredded pork tenderloin seasoned with Asian spices and cooked until tender in a slow cooker is the shining star of this recipe. Add the complementing ingredients of black beans, shredded carrots, sliced cucumbers, a dash of spicy salsa and wrap it all in a tortilla and you have a winner. Oh, and did I mention

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