This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on
As a longtime marketer and brand storyteller, I’ve always believed in the power of living intentionally. But after attending a recent workshop with Bozoma Saint John, the former CMO of Netflix, Chief Brand Officer of Uber, Head of Global Consumer Marketing for Apple Music, and now a reality TV powerhouse, that belief expanded. Boz doesn’t
This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just
Celebrating International Women’s Day 2025 In celebration of International Women’s Day on March 8, 2025, this year’s theme, “Accelerate Action,” underscores the urgency of our collective efforts to achieve gender parity. At the current rate of progress, full gender equality is projected to take until the year 2158, which is approximately five generations from now
This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,