How narrative clarity drives conversion, reduces returns, strengthens loyalty, and protects margin in modern commerce. Over the past decade, performance marketing has become faster, more measurable, and more automated. Private equity backed brands can scale quickly, while e-commerce platforms make it possible for new products to launch overnight. AI has accelerated content production at a
I didn’t plan on a career in brand storytelling. Like many meaningful careers, it started as a side project. In 2006, I launched a personal blog called The SavvyBostonian. At the time, I was working as a public relations coordinator at a large company in Boston. I loved my job. I was learning a lot.
I don’t tend to measure years by how busy they were. I measure them by what changed. How my thinking evolved. Where my energy shifted. What I stopped tolerating. What became clearer than ever. 2025 sharpened my point of view. It reinforced what I believe about storytelling, leadership, and growth. It pushed me into bigger
Discover the new rules of brand storytelling that inspire and connect. In this keynote recap, Jessica Gioglio shares case studies, strategies, and insights from global brands to help marketers create stories that spark emotion, build loyalty, and stand out in today’s competitive landscape.
When brands face a crisis, whether it’s a viral PR disaster, a global outage, product failure, or a natural disaster, storytelling can be your greatest ally or your worst enemy. I’ve spent my career navigating both ends of that spectrum, leading marketing, public relations, and crisis communications for global brands like Nokia, Dunkin’ Donuts, Sprinklr,