Discover the new rules of brand storytelling that inspire and connect. In this keynote recap, Jessica Gioglio shares case studies, strategies, and insights from global brands to help marketers create stories that spark emotion, build loyalty, and stand out in today’s competitive landscape.
When brands face a crisis, whether it’s a viral PR disaster, a global outage, product failure, or a natural disaster, storytelling can be your greatest ally or your worst enemy. I’ve spent my career navigating both ends of that spectrum, leading marketing, public relations, and crisis communications for global brands like Nokia, Dunkin’ Donuts, Sprinklr,
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
Exciting news! Ekaterina Walter and I will host a special session on brand storytelling with McGraw-Hill Latinoamérica on September 1, 2021 at Noon Mexico City time. For people not in Mexico City, that’s 1pm EST, 10am PST and 6pm GMT. The session will be virtual, hosted on Zoom. We will speak in English. RSVP here:
With Hubspot’s INBOUND happening this week, I am nostalgic for the many times I spoke at and attended the event. Before I moved to London, I lived in Boston for 15 years, and INBOUND was my annual ‘hometown’ event to look forward to. This meant that so many of my industry friends would be traveling