Take a step back and imagine the past week in your life. Chances are, it’s also been filled with stories. When we as humans come together, we may share a few facts and data points, but more often than not, stories are at the center of how we communicate, relate to one another, share and
Culture-shaping trends, provocative questions, and actionable insights from the frontlines of marketing’s future If you didn’t make it to SXSW London this year, don’t worry, I took notes. And not just because I’m a keynote speaker and marketing leader who loves a good trend. I was on the hunt for the ideas CMOs and marketing
Today is World Book Day and Copyright Day in the UK, and I have to admit – this one hits close to home. Ever since I was a kid, I’ve been obsessed with stories. I used to say, “One day I’ll be an author.” To have done it twice still feels surreal – and with
This week, brands are getting cheeky, chaotic, and surprisingly clever. From Duolingo’s banana-peel facials to Estée Lauder duping sleep itself, marketers embraced the weird, the wild, and the wonderfully strategic. April Fools’ Day saw brands go all-in with pranks so good, some became real products (Duolingo cruise, anyone?). Meanwhile, Eventbrite is making search ads on
This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just