What do molten lava mukbangs, collectible gremlin dolls, and butter-fueled influencer trips have in common? This week’s edition is packed with brands who stand out by thinking differently and some major red flags for marketers to watch. On the positive side, we’re unpacking the rise of AI-generated ASMR, Kerrygold’s creamy creator coup, and Labubu’s $150K
From $10,000 Cheetos to Diet Coke “fridge cigarettes” and a Gen Z BlackBerry revival, this week’s stories prove that culture moves fastest where cravings meet creativity. Meanwhile, Dove goes all-in on creator-led campaigns, Midjourney lands in Disney’s legal crosshairs, and KitKat dares you to put your phone down – literally. This Week’s Lineup:
From Beckham’s cowboy comeback and Costa’s coffee-fueled connection to groin-scented billboards and Duolingo’s AI backtrack, The Marketer’s Storybook has no fear in diving into the bold, the bizarre, and the backpedaling. Whether it’s high-stakes rebrands, emotional storytelling, or a wake-up call on AI promises, these stories remind us that attention without strategy is just noise
From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants
A revived lumberjack. A sneaker storytelling debut from Malia Obama. And Meta’s not-so-subtle mission to erase ad agencies. This week’s Marketer’s Storybook is your cheat sheet for the boldest, weirdest, and most strategic brand plays in the game. This week’s lineup includes: Let’s dive in.