• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

A PSA From The TSA On Instagram: #TSACatch Shows Photos Of What Not To Pack

Blog

Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a

Read More

5 Creative Ways Brands Are Using Snapchat

Blog

Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time.3 As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and

Read More

Seven Tips For Jumpstarting Your Visual Storytelling Strategy

Blog

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend. Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities

Read More

Social Media: No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together

Blog

This post originally appeared on Convince&Convert.com. Oh, April Fools’ Day! Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” From spray-on yoga pants from Lululemon and Pledge, to renting out your desk on Airbnb and even DIY toupee accessories from Modcloth, this year’s good natured fun was

Read More

Social Media: Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Blog

This post originally appeared on Convince&Convert.com. According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice,

Read More
1 … 14 15

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: Algorithms, Outrage, and the Owl
  • The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules
  • The New Rules of Brand Storytelling That Inspire and Connect
  • The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
  • How Brands Won Big on Taylor Swift’s Engagement Day

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management Content Strategy contest crisis communications crisis management customer experience Facebook Fashion Holiday Influencer Instagram I wrote a book! leadership LinkedIn Live Event Luxury marketing out of home Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube