Although Labor Day is not the official end of summer, it does cause us to reflect on some of the season’s best memories. And, for the Convince & Convert blog, that can only mean one thing – a summer social media #TBT. Inspired by some of the great video campaigns launched this summer, here are
Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Luckily for Samsung and its Swiss communications agency Serranetga, many
With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company, a team of
Think you can sneak that bejeweled lipstick taser past the TSA? Think again. The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. The account was created in June of 2013 and features a
Snapchat generated headlines again this week by announcing the addition of Chat, a feature that allows users to text and video message in real-time.3 As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. Here are five creative examples of how companies and