Happy Holidays, Storytellers! 🎄
Thank you for the incredible response to my first newsletter – I’m thrilled to share that over 500 people have subscribed since its launch! Let’s dive into the stories making waves in marketing this week – and the takeaways you can apply to your brand storytelling.
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
I am a proud Bentley University alumni, class of 2005. My years at Bentley were transformative years, where I made lifelong friends, learned so much about myself, and built a strong academic foundation in marketing and communications. During COVID-19, Bentley University has been bringing in fantastic guest speakers virtually and asked if I would host
It’s one thing to send a cease and desist. However, it’s another to do so with creative flair! This is precisely what happened when TripAdvisor’s Legal team realized the company was incorrectly listed as a sponsor for the Boston Straight Pride Parade. Instead of simply defaulting to a standard cease and desist, the company decided