It’s one thing to send a cease and desist. However, it’s another to do so with creative flair! This is precisely what happened when TripAdvisor’s Legal team realized the company was incorrectly listed as a sponsor for the Boston Straight Pride Parade. Instead of simply defaulting to a standard cease and desist, the company decided
Writing books is such a labor of love. We poured SO much love, time, energy and awesome insights into our book, The Laws of Brand Storytelling. In this video, I captured the moment as the very first copies of our book arrived in London. I also share a few facts about the book that we
Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions, and emotions to life in a powerful, memorable way. However, as time, technology and consumers have evolved, how do companies tell stories that resonate today? Follow these five tips to jumpstart your