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What Learning To Film And Edit Travel Videos Taught Me About Video Storytelling

Blog

Travel has always been a big passion of mine, personally and professionally. During a time when we cannot travel, I’m finally going through the many SD cards that I filled while traveling to teach myself how to edit and create travel videos for YouTube. While I’m definitely not the best video editor, the process has

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Bentley University Speaking Engagement on Brand Storytelling

Blog / Speaking Engagements

I am a proud Bentley University alumni, class of 2005. My years at Bentley were transformative years, where I made lifelong friends, learned so much about myself, and built a strong academic foundation in marketing and communications. During COVID-19, Bentley University has been bringing in fantastic guest speakers virtually and asked if I would host

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Highlights From The Printful Threads Event: E-Commerce Best Practices During COVID-19

Blog / Speaking Engagements

You know an event is good when you finish filled with energy, positively bouncing off the walls! This is exactly how I felt after wrapping up the Printful Threads virtual event. Printful Threads was a three-hour livestream across Zoom, YouTube, and Facebook featuring speakers from Printful, Hanesbrands, District of Clothing, Wix, and Bella + Canvas.

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Printful Threads: Join Me On May 7, 2020, Social Media Best Practices During and Post COVID-19

Blog

I am very excited to share that I will be hosting a free virtual talk on social media best practices for eCommerce businesses during and post COVID-19 on Printful’s upcoming virtual event on Thursday, May 7 from 3-6 pm EST. Link here to sign up: https://lnkd.in/eQmftMP Definitely also check out the other speakers for this

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Marketing Smarts Podcast: Win & Keep Your Customers Using The Laws of Brand Storytelling

Blog

New podcast alert! Ekaterina and I joined the fabulous Kerry O’Shea Gorgone on The Marketing Smarts Podcast to share our top insights on our book, The Laws of Brand Storytelling. On the episode, we covered the following topics: Why storytelling encompasses your entire brand experience Why storytelling can be leveraged across every department – and

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The Power of Visual Storytelling

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  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
  • Why Companies Are Suddenly Desperately Seeking Storytellers and What It Means for Modern Brands
  • The Marketer’s Storybook: The Uncanny Era, Affordable Masterpieces, and Marketing’s Trust Tax
  • The Unexpected Career Lessons My Side Project Taught Me
  • The Marketer’s Storybook: AI Rivalries, Kid-Led Trust, and the End of Content Sameness

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