In celebration of International Women’s Day on Friday, March 8, I believe one of the most powerful things we can do as women is to share our stories. Stories allow us to connect and learn from one another in an unparalleled way that is more memorable than sharing facts and data points. Through storytelling, we
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
I work with companies and individuals that are looking to be better storytellers. In some cases, I’m brought in with a brief around fixing a perception issue or projecting a specific image of the brand. The hope? That a story or a series of stories will magically make the issue or problem go away. Here’s
Exciting news! Ekaterina Walter and I will host a special session on brand storytelling with McGraw-Hill Latinoamérica on September 1, 2021 at Noon Mexico City time. For people not in Mexico City, that’s 1pm EST, 10am PST and 6pm GMT. The session will be virtual, hosted on Zoom. We will speak in English. RSVP here:
Ekaterina Walter and I have exciting news – The Laws of Brand Storytelling is coming out in Spanish! We are celebrating the launch with a virtual event with McGraw Hill Latinoamérica on October 22 at Noon Mexico City time (6 pm GMT, 1 pm EST, 10 am PST). During the event, we will share the inspiration behind the