Ekaterina Walter and I have exciting news РThe Laws of Brand Storytelling is coming out in Spanish! We are celebrating the launch with a virtual event with McGraw Hill Latinoam̩rica on October 22 at Noon Mexico City time (6 pm GMT, 1 pm EST, 10 am PST). During the event, we will share the inspiration behind the
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
Travel has always been a big passion of mine, personally and professionally. During a time when we cannot travel, I’m finally going through the many SD cards that I filled while traveling to teach myself how to edit and create travel videos for YouTube. While I’m definitely not the best video editor, the process has
I am a proud Bentley University alumni, class of 2005. My years at Bentley were transformative years, where I made lifelong friends, learned so much about myself, and built a strong academic foundation in marketing and communications. During COVID-19, Bentley University has been bringing in fantastic guest speakers virtually and asked if I would host
You know an event is good when you finish filled with energy, positively bouncing off the walls! This is exactly how I felt after wrapping up the Printful Threads virtual event. Printful Threads was a three-hour livestream across Zoom, YouTube, and Facebook featuring speakers from Printful, Hanesbrands, District of Clothing, Wix, and Bella + Canvas.