From $10,000 Cheetos to Diet Coke “fridge cigarettes” and a Gen Z BlackBerry revival, this week’s stories prove that culture moves fastest where cravings meet creativity. Meanwhile, Dove goes all-in on creator-led campaigns, Midjourney lands in Disney’s legal crosshairs, and KitKat dares you to put your phone down – literally. This Week’s Lineup:
From Beckham’s cowboy comeback and Costa’s coffee-fueled connection to groin-scented billboards and Duolingo’s AI backtrack, The Marketer’s Storybook has no fear in diving into the bold, the bizarre, and the backpedaling. Whether it’s high-stakes rebrands, emotional storytelling, or a wake-up call on AI promises, these stories remind us that attention without strategy is just noise
This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%
If you know me, you know I love my coffee. But coffee isn’t just a daily ritual, it’s also the perfect litmus test for your brand storytelling. Here’s what I mean. Imagine this: someone sits down with your website, your social channels, and a few pieces of your branded content – over a single cup
From Airbnb’s reinvention manifesto to the behind-the-scenes scoop on Duolingo’s viral faux death, this week’s Marketer’s Storybook unpacks the most audacious plays in tech, brand, and culture. Whether it’s CEOs writing 10,000-word memos that only they understand, creators becoming the new economy, or heartthrobs hawking hash browns, there’s something here for every marketer who wants