I work with companies and individuals that are looking to be better storytellers. In some cases, I’m brought in with a brief around fixing a perception issue or projecting a specific image of the brand. The hope? That a story or a series of stories will magically make the issue or problem go away. Here’s
Exciting news! Ekaterina Walter and I will host a special session on brand storytelling with McGraw-Hill Latinoamérica on September 1, 2021 at Noon Mexico City time. For people not in Mexico City, that’s 1pm EST, 10am PST and 6pm GMT. The session will be virtual, hosted on Zoom. We will speak in English. RSVP here:
Ekaterina Walter and I have exciting news – The Laws of Brand Storytelling is coming out in Spanish! We are celebrating the launch with a virtual event with McGraw Hill Latinoamérica on October 22 at Noon Mexico City time (6 pm GMT, 1 pm EST, 10 am PST). During the event, we will share the inspiration behind the
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
Travel has always been a big passion of mine, personally and professionally. During a time when we cannot travel, I’m finally going through the many SD cards that I filled while traveling to teach myself how to edit and create travel videos for YouTube. While I’m definitely not the best video editor, the process has