AI is not just changing search. It is changing how brands are discovered, evaluated, and recommended. We are moving from a world of search results to a world of synthesized answers. Instead of competing for attention among ten blue links, brands are now competing to be included in a single AI-generated response. For marketing leaders,
Culture-shaping trends, provocative questions, and actionable insights from the frontlines of marketing’s future If you didn’t make it to SXSW London this year, don’t worry, I took notes. And not just because I’m a keynote speaker and marketing leader who loves a good trend. I was on the hunt for the ideas CMOs and marketing
This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%
If you know me, you know I love my coffee. But coffee isn’t just a daily ritual, it’s also the perfect litmus test for your brand storytelling. Here’s what I mean. Imagine this: someone sits down with your website, your social channels, and a few pieces of your branded content – over a single cup
A revived lumberjack. A sneaker storytelling debut from Malia Obama. And Meta’s not-so-subtle mission to erase ad agencies. This week’s Marketer’s Storybook is your cheat sheet for the boldest, weirdest, and most strategic brand plays in the game. This week’s lineup includes: Let’s dive in.