I didn’t plan on a career in brand storytelling. Like many meaningful careers, it started as a side project. In 2006, I launched a personal blog called The SavvyBostonian. At the time, I was working as a public relations coordinator at a large company in Boston. I loved my job. I was learning a lot.
I don’t tend to measure years by how busy they were. I measure them by what changed. How my thinking evolved. Where my energy shifted. What I stopped tolerating. What became clearer than ever. 2025 sharpened my point of view. It reinforced what I believe about storytelling, leadership, and growth. It pushed me into bigger
As a longtime marketer and brand storyteller, I’ve always believed in the power of living intentionally. But after attending a recent workshop with Bozoma Saint John, the former CMO of Netflix, Chief Brand Officer of Uber, Head of Global Consumer Marketing for Apple Music, and now a reality TV powerhouse, that belief expanded. Boz doesn’t