This week’s newsletter starts with not one but TWO exciting announcements! 1) I am speaking at The Intersection of Creative & Commerce on TikTok event hosted by Threepipe Reply on Wednesday, March 26 in London. Come join us for a great event: https://threepipereply.com/news-insights/event-creative-commerce-on-tiktok/ 2) My podcast interview on Perception Paradox with Zivile (Zivi) Ein just
I am a proud Bentley University alumni, class of 2005. My years at Bentley were transformative years, where I made lifelong friends, learned so much about myself, and built a strong academic foundation in marketing and communications. During COVID-19, Bentley University has been bringing in fantastic guest speakers virtually and asked if I would host
In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s Bees Loses the B’s, Literally The next time you’re on Instagram or Twitter,
If you’re IHOP, National Pancake Day is kind of a big deal. Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. View image on Twitter ✔@IHOP YA’LL GET FREE PANCAKES!!! Learn more here: http://spr.ly/6012BdaEO
What would you do with an extra day off? This is the inspiration behind Zappos’ #TakeTheLeap campaign, an initiative to turn Leap Day into a national paid holiday. Hosted on Change.org and a dedicated Zappos website, the company offers some compelling reasons for its position. Zappos celebrated Leap Day by giving all 1,600 employees the