Author’s Note: A special shout out goes to Scott Monty, for sharing this campaign in his This Week in Digital blog post, which is worth signing up for. While we often hear about the dangers of texting and driving, Ford has taken to its Instagram account with an ongoing series of simple yet powerful images
If you’re going to weigh something, weigh what matters. This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life, as opposed to measuring our worth via weight
If there was ever a moment to unleash an adorable dog photo, it’s National Dog Day. Held on August 26th, National Dog Day was founded in 2004 by Animal Advocate Colleen Paige to recognize rescue dogs and the positive role dogs play in people’s lives. Over ten years later, the occasion has become increasingly popular
As the eyes of the social media world descend upon the Cannes Lions Grand Prix this year, there’s an interesting trend. From Under Armour to P&G and Sport England, many of the award-winning campaigns from Cannes Lions sought to inspire women and start movements. So how did they do it? Read on. Under Armour’s “I
Ah, emojis. These small icons liven up our personal communications by expressing ideas or emotions, and they can do the same for your company’s social media content. From improving communications to raising money and even ordering pizza, here are three innovative examples of how companies are creatively leveraging emojis in their social media programs. IKEA’s