Don’t just create campaigns—launch movements. This sentiment rings true in the latest initiative from TOMS. In celebration of the company’s birthday, TOMS is launching #withoutshoes, an Instagram initiative to give away one million shoes to children in need. While the initiative is impressive, another unique aspect of this campaign is that the company isn’t asking
If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need. Dubbed
Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. He’s also the star of Organic Valley’s new campaign, Save The Bros. Yes, you read that correctly: Organic Valley and The Bros. The mission? To save these
Imagine this: You’re waiting for your subway train. Just as the train arrives, a seemingly static billboard of a young woman with long hair comes to life and starts to blow around. It’s as if the wind generated from the train arrival is propelling the action. Interesting, right? It gets better. To fully experience the
To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones