A cookie brand accidentally renamed itself “Ryan” on TikTok. The Olympics sold venue naming rights for the first time. Levi’s is betting on cowboy fashion to add billions. And Meta? Its AI guardrails just snapped. This week’s stories show how fast mistakes, risks, and reinventions can flip into sales spikes, culture wins, or reputational firestorms.
Taylor Swift and Travis Kelce’s engagement didn’t just break the internet — it set a new record for real-time marketing brilliance. From LEGO to Starbucks, brands raced to join the conversation with wit, speed, and authenticity. Here are 13 of the most creative brand reactions — and the lessons marketers can take away for their own campaigns.
From sachets of self-worth to AI-generated scent pairings, the Health, Beauty & eCommerce Summit in London delivered a masterclass in modern brand building. But beyond the beauty buzzwords and platform debates, one big truth rang out: The brands winning today aren’t channel-obsessed. They’re customer-obsessed. Whether you’re a legacy player or a challenger brand, the takeaway
From brain-rot memes to Coldplay kiss cam scandals, this week’s edition is bursting with creative storytelling, bold brand risks, and cultural heat. We’ve got IKEA turning sleep-talk into ads, TIME’s 100 most powerful creators, Sydney Sweeney sparking Wall Street debate, and Škoda reclaiming phallic Tour de France graffiti. You’ll laugh, you’ll debate – and hopefully
This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%