• Home
  • About Me
  • Blog
  • Books
    • The Power of Visual Storytelling
    • The Laws of Brand Storytelling
  • Speaking
  • Contact

The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules

Blog

A cookie brand accidentally renamed itself “Ryan” on TikTok. The Olympics sold venue naming rights for the first time. Levi’s is betting on cowboy fashion to add billions. And Meta? Its AI guardrails just snapped. This week’s stories show how fast mistakes, risks, and reinventions can flip into sales spikes, culture wins, or reputational firestorms.

Read More

The Marketer’s Storybook: When Brands Break Rules (and Sometimes Themselves)

Blog

AI scam farms are using deepfakes to run billion-dollar fraud rings. Pine-Sol is turning floor cleaner into TikTok chaos. Heinz wants you to drink ketchup. And CMOs? They’re dropping like flies. This week’s stories show how fast marketing, culture, and reputation can flip — from crisis to comedy, from absurd to iconic. This Week’s Lineup

Read More

The Marketer’s Storybook: Smell This Ad, Steal That Bar, Trust No Cookie

Blog

A scratch-and-sniff armpit billboard. A Bluetooth-enabled chocolate bar that cries for help. And a tech giant reversing course on the death of third-party cookies. This is The Marketer’s Storybook, where brand storytelling gets stranger, sharper and more strategic by the week. This week’s lineup includes: Let’s dive in.

Read More

The Marketer’s Storybook: Monopoly Moves, Grillz for Sauce, and Breakfast That Buzzes

Blog

Today is World Book Day and Copyright Day in the UK, and I have to admit – this one hits close to home. Ever since I was a kid, I’ve been obsessed with stories. I used to say, “One day I’ll be an author.” To have done it twice still feels surreal – and with

Read More

The Power of Visual Storytelling

Get My Latest Blog Posts!

Follow me on Twitter

My Tweets

Recent Posts

  • The Marketer’s Storybook: Algorithms, Outrage, and the Owl
  • The Marketer’s Storybook: Oops Goes Viral, Creatives Cash In, and the Olympics Rewrites the Rules
  • The New Rules of Brand Storytelling That Inspire and Connect
  • The Marketer’s Storybook: Swifties, Scandals & Savage Chocolate: When Brands Say “Yes” (or Backpedal Fast)
  • How Brands Won Big on Taylor Swift’s Engagement Day

Categories

  • Blog
  • Speaking Engagements

Tags

Advertising AI April Fools brand journalism brand storytelling cause marketing celebrity Community Management Content Strategy contest crisis communications crisis management customer experience Facebook Fashion Holiday Influencer Instagram I wrote a book! leadership LinkedIn Live Event Luxury marketing out of home Pinterest Real-Time Marketing SEO Snapchat Social Media speaking engagements sports marketing storytelling tech innovation the marketer's storybook This Week In Marketing TikTok Travel Tumblr Twitter UGC video Vine Visual Storytelling YouTube