With every year, marketing becomes bolder and more creative, pushing the limits on what’s possible. Across hundreds of stories featured in The Marketer’s Storybook newsletter, a clear pattern emerged: the brands that won didn’t just dazzle us with innovative campaigns and creative, they told better stories. Stories rooted in culture. Stories shaped by creators. Stories
It’s time for another week in the wild world of marketing! This week, outrage translates into sales at American Eagle. Duolingo prices social for impact. Facebook bets on nostalgia by reintroducing the infamous poke. The fashion world paid tribute to Giorgio Armani, while YouTube quietly touched creators’ videos without telling them, and a look at
A cookie brand accidentally renamed itself “Ryan” on TikTok. The Olympics sold venue naming rights for the first time. Levi’s is betting on cowboy fashion to add billions. And Meta? Its AI guardrails just snapped. This week’s stories show how fast mistakes, risks, and reinventions can flip into sales spikes, culture wins, or reputational firestorms.
Discover the new rules of brand storytelling that inspire and connect. In this keynote recap, Jessica Gioglio shares case studies, strategies, and insights from global brands to help marketers create stories that spark emotion, build loyalty, and stand out in today’s competitive landscape.
This week, The Marketer’s Storybook covers cultural moments and creativity that you cannot afford to miss including how companies reacted to America’s “royal” engagement, the perils of heritage rebrands, plus campaigns showcasing humor, slow living, and even audio storytelling.