This post originally appeared on Convince&Convert.com. Ah, April Fools’ Day. April 1st is a day where not much is as it seems and a good ‘gotcha’ is the ultimate reward. While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. Proclaiming that, “April’s
The post originally appeared on Convince&Convert. As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest,
This post originally appeared on Convince&Convert. It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. Fast forward to the present, and Nike has amassed more than one million followers and more than six million photos with the tag #Nike on Instagram. To commemorate