This week, brands are tapping into the past and playing with the future. From Nike’s return to Amazon and Lancôme’s star-studded Juicy Tubes revival to CeraVe’s goat mascot and HBO’s latest identity crisis, we’re deep in the era of comebacks, characters, and comment-section creativity. Plus, new research from Kantar reveals that brand accounts for 33%
This week, marketing is making headlines in some fabulously unexpected ways. We’re talking about high-fashion hot cross buns (yes, really), TikTok’s growing influence in B2B marketing, and Birkenstock’s courtroom battle to be recognized as art. Meanwhile, BIC is reimagining Shakespeare with AI, Burberry is trying to reclaim its luxury throne with a star-studded campaign, and
I just returned from Riga, Latvia, where I had the honor of speak at TechChill about Storytelling in a Crisis. I am putting the finishing touches on a blog post about my talk, so make sure you’re following me on LinkedIn as it will be posted in the next week or so. I also had
This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing
Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this