Here’s a look back at the talk that started it all. In 2012, I got an opportunity to speak at LeWeb in Paris about Dunkin’s social media program. At the time, I had been speaking at conferences all over the U.S., but this was my first big opportunity overseas. Little did I know that this
We have been sharing stories from the beginning of human civilization — for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. So much so, that companies are increasingly embracing brand storytelling in the era of the connected digital consumer. What is Brand
On Sunday, May 10, Boris Johnson, the UK Prime Minister, announced the country’s next steps for COVID-19. As part of the presentation, the Prime Minister introduced a new color-coded COVID-19 alert system. Little did the PM know that the internet would liken it to Nando’s famous Peri-Ometer! Nando’s is a popular fast-casual restaurant, with locations
Like most women in commercials, I like to start each morning by doing yoga in designer sportswear, journaling in a fancy notebook, followed by eating a wholesome, farm fresh breakfast. Naturally, I have loads and loads of free time, can carefully select the perfect outfit, and artfully style my hair and makeup. Because, you know,
Chances are, you’ve had a moment like this: A gorgeous meal or beverage is placed in front of you. It’s so beautiful and drool-worthy that you cannot resist the urge to snap a photo and share it across your social media sites. This is precisely the sentiment and inspiration behind Sonic’s new Square Shakes. Designed for