SXSW is jam-packed with fantastic talks, inspiring new ideas and people to connect with. I was fortunate to be invited to speak at W2O Group’s 2015 SXSW Pre-Commerce Summit and share my ideas on a topic I am passionate about – Standing Out In The Era of Infobesity. With more competition for consumer attention than
Have you ever met a bro? He’s the overly muscled dude, frequently found at the gym bench pressing and fist pumping at the club à la Jersey Shore. He’s also the star of Organic Valley’s new campaign, Save The Bros. Yes, you read that correctly: Organic Valley and The Bros. The mission? To save these
What do your shoes say about you? If those shoes happen to be Chuck Taylor All Stars, chances are they tell quite a story. In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people
According to Nike, “Data means nothing if you don’t do something with it.” Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. Open-ended, simple and to the point, Indiana University Athletics would soon find out that sometimes a simple question can generate answers compelling enough to script