I don’t tend to measure years by how busy they were. I measure them by what changed. How my thinking evolved. Where my energy shifted. What I stopped tolerating. What became clearer than ever. 2025 sharpened my point of view. It reinforced what I believe about storytelling, leadership, and growth. It pushed me into bigger
TubeFest delivered a masterclass in modern content strategy – from short-form video to audience growth and brand storytelling. As video continues to dominate how we communicate and connect online, events like this are essential for marketers and content creators aiming to stay ahead. Whether you’re a solo creator or part of a lean brand team,
At this year’s INBOUND and FutureM conference in Boston, Ekaterina Walter of Sprinklr delivered a real-time marketing talk that was one of the more buzzed about presentations. And for good reason – marketers understand the value of real-time marketing, yet many are still trying to set themselves up for success. As marketers look to launch