This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,
How much should you experiment with your content? In this Productivity Mastery podcast episode with Stoyan Yankov, I share why companies should allocate a percentage of their content calendar to experimental content and embrace a “test, learn, optimize, repeat” process. Sounds simple, yet so many companies “set it and forget it” with their content or
As someone who considers herself to be a lifelong learner, I consume a lot of content each week about business, marketing, tech, startups, world news, and more. As such, I wanted to start a new weekly post series sharing the most interesting podcasts, news articles, blog posts, videos, and more, that I discovered over the
Humans have been telling stories since the beginning of time – and for good reason. Stories captivate our attention by bringing ideas, opinions, and emotions to life in a powerful, memorable way. However, as time, technology and consumers have evolved, how do companies tell stories that resonate today? Follow these five tips to jumpstart your