This week, brands are making bold, bizarre, and brilliant moves. Blue Diamond’s spokesnut is hitting the road (and posting thought leadership on LinkedIn), while KFC Netherlands leans into post-spicy-food regret for a hilarious campaign. Meanwhile, Lidl becomes the first supermarket to sell on TikTok Shop, Little Sleepies’ heartfelt ad reminds us why childhood is magical,
With the social media world buzzing about the launch of Threads on July 5, 2023, brands are among the reported 100 million new accounts (and counting!) rushing to create a presence on the hot new platform. As a longtime social media leader, I am no stranger to launching global brands on new platforms. When I
How much should you experiment with your content? In this Productivity Mastery podcast episode with Stoyan Yankov, I share why companies should allocate a percentage of their content calendar to experimental content and embrace a “test, learn, optimize, repeat” process. Sounds simple, yet so many companies “set it and forget it” with their content or
On Sunday, May 10, Boris Johnson, the UK Prime Minister, announced the country’s next steps for COVID-19. As part of the presentation, the Prime Minister introduced a new color-coded COVID-19 alert system. Little did the PM know that the internet would liken it to Nando’s famous Peri-Ometer! Nando’s is a popular fast-casual restaurant, with locations