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The Marketer’s Storybook: A Week of Creativity, Crisis Management, and Cutting-Edge Innovation

Blog

This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing

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The Marketer’s Storybook: A Week of Productivity, Innovation, and Big Brand Moves

Blog

This week, I had the chance to catch up with Phil Mershon while he was in London – it’s amazing to think that it has probably been 15 years since we last connected in person! The photo from this weeks newsletter was taken together after a wonderful lunch at The Ivy Tower Bridge. It was

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The UK’s New COVID-19 Alert System Likened to Nando’s famous Peri-Ometer

Blog

On Sunday, May 10, Boris Johnson, the UK Prime Minister, announced the country’s next steps for COVID-19. As part of the presentation, the Prime Minister introduced a new color-coded COVID-19 alert system. Little did the PM know that the internet would liken it to Nando’s famous Peri-Ometer! Nando’s is a popular fast-casual restaurant, with locations

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Highlights From The Printful Threads Event: E-Commerce Best Practices During COVID-19

Blog / Speaking Engagements

You know an event is good when you finish filled with energy, positively bouncing off the walls! This is exactly how I felt after wrapping up the Printful Threads virtual event. Printful Threads was a three-hour livestream across Zoom, YouTube, and Facebook featuring speakers from Printful, Hanesbrands, District of Clothing, Wix, and Bella + Canvas.

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  • The Marketer’s Storybook: Home, Power, and the New Currency of Believability
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  • The Unexpected Career Lessons My Side Project Taught Me
  • The Marketer’s Storybook: AI Rivalries, Kid-Led Trust, and the End of Content Sameness

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