When brands face a crisis, whether it’s a viral PR disaster, a global outage, product failure, or a natural disaster, storytelling can be your greatest ally or your worst enemy. I’ve spent my career navigating both ends of that spectrum, leading marketing, public relations, and crisis communications for global brands like Nokia, Dunkin’ Donuts, Sprinklr,
From brain-rot memes to Coldplay kiss cam scandals, this week’s edition is bursting with creative storytelling, bold brand risks, and cultural heat. We’ve got IKEA turning sleep-talk into ads, TIME’s 100 most powerful creators, Sydney Sweeney sparking Wall Street debate, and Škoda reclaiming phallic Tour de France graffiti. You’ll laugh, you’ll debate – and hopefully
This week’s newsletter starts with a request for help. And let’s be clear – I really dislike asking for help – so you know this is a last resort. I’m facing an issue with the YouTube Partner Program and Adsense. My YouTube channel is linked to an old Adsense account I deleted years ago, preventing
‘Tis the season for fun and festive holiday-themed offerings from companies. But, what happens when your company’s holiday product doesn’t quite meet consumer expectations? As Reese’s recently found out, taking on critics in a clever way can actually generate more brand goodwill. It started innocently. Consumers purchased Reese’s Peanut Butter Cup Trees, expecting to find